ROADMAP is the Canadian out-of-home currency. COMMB owns it. We are proposing an additive measurement substrate — face-level, hourly, independently observed — that sits beneath the currency without replacing the unit, the governance, or the bureau's role as authority. This page is a concept document, not a deliverable.
ROADMAP is the published currency for the top 41 Canadian markets, governed by COMMB, calibrated by member operators, and used by buy-side and agencies as the trade unit.
We are not proposing a new currency. We are not proposing to displace ROADMAP. We are proposing what a complementary, road-anchored observation layer could look like underneath it — and asking the bureau and its members whether that layer is worth piloting.
Currency owner · COMMBA continuous, road-anchored observation surface across the Canadian highway and arterial network. Face-level resolution. Independent of the operator inputs that feed ROADMAP today.
The map at right is the Motionworks production Pathcast tile surface — the same tileset that runs in our US deployments — rendered over downtown Toronto. No numeric volumes are surfaced on this page; the gradient is the only signal. Any value worth standing behind would go through bureau review before publication.
Concept · live tile surfaceROADMAP today publishes at weekly cadence — the right cadence for a trade unit. A road-anchored substrate underneath could surface hourly structure for daypart-sensitive planning without altering the currency cadence above it.
Morning rush, midday plateau, evening rush, late-evening tail — the shape is recognizable to any planner. The point is the shape, not a published number. A pilot would determine whether the bureau and members find this lens useful as planning input.
Concept · illustrative shapeThe Pathcast surface runs nationwide today. A COMMB-governed extension layer would inherit that footprint: every CMA on the ROADMAP map, bilingual (EN / FR) reporting from day one, no centre-of-the-country bias.
Quebec, the Maritimes, and the Prairies are first-class markets here, not afterthoughts. ROADMAP's national authority is the design constraint: anywhere ROADMAP publishes, a substrate would have to cover.
Scope · 41 CMAs · EN / FR parityA bureau-governed substrate only works if every party gets a clear, legible answer to "what do I give, and what do I get." Here is the proposed answer.
Operator participation is staged and reversible. Day-one pilot work does not require any operator-side data contribution. Member participation deepens only as members choose to deepen it, and only with explicit veto rights at every gate.
Read the proposed substrate model. Tell us where it's wrong, where it overclaims, where it doesn't match what operators see on the ground. No public commitment. Notes stay in the bureau working group.
If a member wants tighter cross-check against their inventory: optional, member-controlled aggregation thresholds. Member decides what to share, when, at what granularity. Default is share-nothing.
No output that derives from a member's contribution reaches the buyer-facing surface without that member's sign-off. Veto is a first-class operation, not an escalation path.
We are exploring whether a road-anchored observation substrate could sit underneath ROADMAP as a planning lens — not as a competing currency, and not as a substitute reading of inventory. We are bringing the concept to the bureau first, and to members at the bureau's invitation. Nothing in this concept is in market.
We are not asking for inventory data, posting data, or operational information on day one. We are asking for methodology feedback in a private working session. Anything beyond that is opt-in, scoped, and gated by member veto.
If a pilot moves forward, every output that touches a buyer's plan passes through COMMB Research Committee review first. The trade unit does not change. The bureau's authority does not change. We are bringing additional observation infrastructure to the table; we are not bringing a competing currency.
The substrate produces aggregated, planning-grade outputs. It does not produce, surface, or expose person-level movement. Canadian privacy review is a precondition; bureau review is the publication gate.
No individual tracking. No raw device IDs surfaced. No person-level movement published. Outputs are road-segment or face-level aggregates designed for planning.
Any pilot output is reviewed under Canadian privacy law (PIPEDA federally; Loi 25 in Quebec) before publication. Member privacy counsel participates in the working group.
No output becomes buyer-facing without bureau Research Committee review. The bureau owns publication authority; Motionworks owns methodology transparency.
If a member contributes data into a pilot output, that member can withhold sign-off and the output does not publish. Veto is a first-class step in the workflow.
The right next step is a private methodology review with COMMB and interested members — not a direct vendor pitch. Use the channels below to schedule one, or to flag concerns we should address before the conversation goes wider.
Concept document. Not certified. Not in market. Subject to COMMB review.
The methodology brief is in draft. Requesting it routes you to a private working session, not a download. We'd rather walk through the model together than publish it before review.
If COMMB or a member would like the conversation to pause, route through, or replace these CTAs entirely, that's the conversation we want to have first.