Impact Story: Fanbase Intelligence

Savannah Bananas:
Where Their Fans Go When They Aren't at the Game

Grayson Stadium sells out every night. The fans cycle through the same restaurants, retailers, and entertainment venues across the Savannah market every week. A sales rep needs only one input - the stadium location - to surface the audience profile, the places that profile already visits, and the inventory that reaches them. This page shows what a single Population Intelligence query returns, and how a billboard sales rep turns it into a meeting.
Required Input
One location: Grayson Stadium
Outputs
Top fan segments + cross-visit places + inventory overlay
Methodology
Placecast visitation + Popcast segments + Viewcast inventory
Use Case
Top-of-funnel outreach for OOH operators
4.7x
Top Segment Index
White Picket Fences
vs. Savannah DMA
12
Boards Short-Listed
2.4x DMA segment
density delivered
The Sales Pitch Problem

Most OOH First Meetings Lose the Plot in Specs

Reach. Impressions. OTS. LTS. Frequency curves. Validation methodology. Most first-meeting decks bury the prospect in measurement minutiae before answering the only question that matters: do you understand my customer better than I do?
01
Population Intelligence is timely and perishable. What was true about a prospect's audience yesterday isn't necessarily true today. That gives the data the characteristics of news.
02
Each touchpoint leaves a bit of value. The same fan is a customer at the stadium, a diner downtown, a shopper on Saturday afternoon. OOH lives where those touchpoints intersect.
03
It is the common denominator between your two businesses. The audience is what your prospect sells to and what you reach. Lead with the audience.
04
It is easily packageable for relevance and recognition. A map, a segment name, and a sentence beat any specification sheet.
05
It is the media that most effectively reacts to it. OOH inventory is the only channel that is meaningfully geographic - which means it is the only channel that meaningfully responds to where audiences actually move.
01
Required Input
Pick a Place on a Map - Grayson Stadium
Required Input

Pick a Place on a Map - Grayson Stadium

All of the analysis on this page derives from a single point: 1401 East Victory Drive, Savannah, GA. Motionworks identifies the devices that visit that point during game windows, expands them to the synthetic population, and resolves the resulting cohort against the Popcast segment library. No first-party data. No API integration. No prospect call required.
Annual Attendance
~250K
Capacity
4,000 seats
DMA
Savannah, GA (#92)
Season Sell-Through
100%
Top Fan Profiles

Five Segments Drive the Grayson Stadium Audience

Indexed against the Savannah DMA baseline (100). White Picket Fences and Country Squires - both family-oriented, mid-to-upper-income suburban segments - over-index hardest. The composition is broader than a typical sports audience because the Bananas have crossover entertainment appeal.

Segment Index vs. Savannah DMA Baseline

Each bar shows how concentrated the segment is among Grayson Stadium attendees relative to the Savannah DMA. Above 100 means the segment is over-represented at the stadium. Hover for the exact index value.
0110220330440550474White Picket Fences216Country Squires313Small-Town Collegiates226Kid Country, USA246Networked Neighbors

Segment Detail

Weekly trip counts and DMA index for the five top fan segments. The pill color matches the chart series above.
Segment Weekly Trips Index
White Picket Fences
Upper-mid suburban families, school-age kids, dual income.
 36,999 474
Country Squires
Affluent rural and exurban households, established careers.
 11,719 216
Small-Town Collegiates
Recent grads anchoring smaller cities, social and digital-native.
 11,302 313
Kid Country, USA
Younger families, value-conscious, weekend-driven entertainment.
 10,058 226
Networked Neighbors
Mid-income suburban and exurban, civic-minded, community-event participators.
 4,756 246
4.7x
Top fan segment over-indexes 4.7x against the Savannah DMA baseline.
White Picket Fences accounts for 36,999 weekly trips into the Grayson Stadium trade area against an index of 474. That is roughly five times the segment density a generic Savannah board would reach - and the operator now knows exactly which faces concentrate the audience.
Where the Fans Go Next

Cross-Visit Places for the Grayson Stadium Audience

Places visited by the same devices, weekly, across the Savannah trade area. Indexed against the DMA baseline. The takeaway for a sales rep: the operator's inventory near these places reaches the same fan twice in one week without any new measurement work.

Cross-Visit Index by Place Category

DMA baseline = 100. Each bar shows how often Grayson Stadium attendees show up at the place category relative to a typical Savannah resident. Family Entertainment and Family Dining over-index hardest, which directly informs which inventory clusters carry the audience.
DMA baseline = 100052104156208260188Family Dining164Casual QSR151Big-Box Retail142Grocery218Family Entertainment132Coffee Shops
Inventory Overlay

Boards That Over-Index for the Grayson Stadium Audience

Verde Outdoor faces in the Savannah market scored against the top five fan segments. The top tier of inventory delivers more than 2x the segment density of average Savannah inventory.
Top Tier (12 boards)
Density2.4x DMA index
DetailAverage weekly OTS to fan segments: 412K
Mid Tier (28 boards)
Density1.6x DMA index
DetailAverage weekly OTS to fan segments: 268K
Baseline (the rest)
Density1.0x DMA index
DetailReaches the segment in proportion to market share.
12
12 boards deliver 2.4x the average Savannah segment density.
Inventory scoring against the top fan segment surfaces a small cluster of high-utility faces - the ones the operator should lead the proposal with. A list of 12 over-indexing boards is a defensible recommendation; a 'top 200 by gross impressions' list is not.
The Outreach

What the Sales Rep Sends

Personalized intro built from the analysis above. Two sentences, one map, one specific stat. Forty-eight hours from list-build to meeting on the calendar.
1
One required input: a single location.
The sales rep does not run a model, request data from the prospect, or commission a custom study. The platform handles segment resolution, cross-visit derivation, inventory scoring, and visualization in one workflow. The rep writes the email, drops in the map, and presses send.
What the Sales Rep Did

One location entered. One segment surfaced. Twelve boards short-listed. One email sent. The rep did not collect prospect data, run survey work, or hand-build a deck. The platform did the analysis - segments, cross-visits, inventory match, visualization - and the rep packaged the punchline.

Why This Works as a Top-of-Funnel Tool

Population Intelligence behaves like news: timely, perishable, and unique to the prospect's geography. A sponsorship sales rep with a generic deck is selling reach. A sales rep with a fan-segment map is selling the prospect insight about their own audience. The first call moves from 'what does OOH cost' to 'how do I activate this audience'.

These Are Operational, Not One-Off

The same workflow runs against any venue, retailer, or trade-area in any market. Motionworks Placecast covers all U.S. DMAs; Popcast carries 800+ population segments; Viewcast scores any operator's inventory against any cohort. A list rep can build a fan-intelligence deck for every prospect on their list before lunch.

motionworks.

Population Intelligence | www.mworks.com