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Acceptable Use Policy

This Acceptable Use Policy (the "AUP") describes how you may and may not use the Motionworks AI services, including the Motionworks web application (app2.mworks.com), the Motionworks API (api2.mworks.com), and any related services (collectively, the "Services").

The AUP supplements the Motionworks Terms of Service and applies to every user, agent, and integrator that accesses the Services, including users on the Sandbox plan.

By accessing or using the Services, you agree to comply with this AUP. Violations may result in throttling, suspension, account termination, or legal action.

1. Permitted use

You may use the Services to plan, execute, optimize, verify, attribute, or report on out-of-home, cross-channel, or omnichannel media activity, in each case for your own internal business purposes or for the benefit of your end customers.

2. Prohibited use

You may not, and you may not permit any third party to:

2.1 Compete using Motionworks data

• Develop, fund, market, or operate any product, service, model, or dataset that is held out as an alternative to or replacement for Motionworks measurement, including any product that uses Motionworks data to derive a syndicated audience currency, reach and frequency standard, or attribution standard offered to third parties.
• Combine Motionworks data with third-party measurement data in a manner intended to produce a competing currency or substitute metric.

2.2 Resell or redistribute raw outputs

• Resell, redistribute, sublicense, or otherwise make available raw measurement data obtained through the Services as a standalone product, in raw form, or in substantially-raw derived form.
• Output created by the Services may be incorporated into your products and reports for delivery to your end customers, provided the output is materially transformed, displayed with the required attribution, and cannot be reverse engineered to reconstitute the underlying data at impression-level or individual-level granularity.

2.3 Reverse engineer or attempt to reconstruct

• Reverse engineer, decompile, disassemble, or attempt to derive the source data, panel composition, modeling logic, identity-graph construction, or model weights underlying the Services.
• Re-identify or attempt to re-identify any individual from any output of the Services.

2.4 Misuse credits or automation

• Circumvent rate limits, credit allocations, billing controls, or authentication mechanisms.
• Operate multiple accounts to evade plan limits or credit allocations.
• Use the Services to generate misleading, fabricated, or fraudulent measurement data or analytics.
• Use the Services in a manner that imposes an unreasonable or disproportionate load on the Motionworks infrastructure.

2.5 Misuse the Motionworks brand

• Display the Powered by Motionworks lockup, the Certified on Motionworks Population Intelligence mark, or any related Motionworks trademark in a manner that is false, misleading, or implies endorsement, certification, or partnership beyond what is set forth in your subscription.
• Modify, abbreviate, or obscure any required attribution.

2.6 Violate law or third-party rights

• Use the Services to violate any applicable law, regulation, or third-party right.
• Use the Services for surveillance, tracking of identified individuals, or any purpose that violates applicable privacy laws.
• Transmit malicious code, viruses, or any content designed to disrupt the Services.

2.7 GitHub API terms

If you access the Services using a GitHub identity provider integration:

• Your use of any GitHub-derived data must comply with the GitHub Acceptable Use Policies and the GitHub Terms of Service.
• You may not use GitHub OAuth credentials obtained through the Services to access GitHub resources beyond the scopes authorized by the end user.
• You may not redistribute, sublicense, or commercially resell data obtained from the GitHub API through the Services without separate authorization from GitHub.
• Motionworks calls GitHub's OAuth endpoints on your behalf during authentication. You are responsible for not triggering GitHub abuse detection through your own use of credentials obtained via the Services.

3. Attribution requirements

If your subscription requires attribution (which it does for Sandbox, Professional, Enterprise, and Strategic), every end-customer-facing surface that presents output derived from the Services must display the Powered by Motionworks lockup, in conformance with the Motionworks Brand Guidelines (or the successor location), with reasonable prominence and in a location visible without scrolling on standard viewports.

Required attribution language is: "Measurement powered by Motionworks AI."

Misuse of the Attribution Mark is remediable on ten (10) business days' written notice. Failure to remediate constitutes a material breach of this AUP and the Terms of Service.

4. Credit fair-use

Credits are the unit of consumption for the Services. The credit weight schedule is published on the pricing calculator. The following fair-use principles apply:

• No stockpiling. You may not generate, automate, or batch requests solely to consume credits or run down credit balances ahead of plan changes.
• No share, no sublicense. Credits are non-transferable. You may not share credits across organizations or sublicense credits to third parties.
• No multi-account evasion. You may not create multiple accounts to evade plan limits or to claim multiple Sandbox grants.
• Real workload only. Sandbox credits are intended for evaluation, integration testing, and reasonable production exploration. Sustained production workload requires a paid plan.
• Automation transparency. Automated agents and machine integrations must identify themselves in the User-Agent header per the API documentation. Anonymous or obfuscated automation may be throttled or blocked.

5. Agent and automated access

Motionworks permits agent access to the Services. The following conditions apply:

• Automated agents, AI assistants, and orchestration frameworks must identify themselves in the User-Agent request header in the format published in the API documentation.
• Agent access consumes credits at the same rate as direct API calls. There is no agent surcharge.
• The customer is responsible for all actions taken by agents operating under the customer's API keys, including compliance with this AUP, rate limits, and credit fair-use.
• Motionworks may throttle or block agent access that degrades service quality for other customers, that violates this AUP, or that fails to identify itself in the User-Agent header.

6. Enforcement

Motionworks may, in its discretion and without prior notice in cases of suspected abuse, harm, or material breach:

• Throttle or rate-limit your access.
• Suspend your account or specific API keys.
• Terminate your subscription for cause under the Terms of Service.
• Pursue any other remedy available under the Terms of Service or applicable law.

For non-urgent violations, Motionworks will provide notice and a remediation period of ten (10) business days before taking action.

7. Changes to this AUP

Motionworks may update this AUP at any time. Material changes are communicated via email to the address associated with your account at least thirty (30) days prior to the effective date. Continued use of the Services after the effective date constitutes acceptance of the revised AUP.