# Motionworks AI

> Independent, infrastructure-grade measurement company for U.S. Out-of-Home (OOH) advertising.

Motionworks AI provides the measurement layer for the $9B+ U.S. OOH advertising market.
Our API delivers face-level and spot-level audience measurement data (circulation,
opportunity-to-see, likelihood-to-see) for every measured OOH unit in the United States.

## API Access

Base URL: https://api2.mworks.com/v2
Auth: API key via `X-API-Key` header
Self-service signup: POST https://api2.mworks.com/v2/signup (no auth required, returns sandbox key)

## Pricing Tiers

| Tier         | Annual Cost | Credits/Month | Notes |
|--------------|-------------|---------------|-------|
| Sandbox      | Free        | 1,000         | Trial access |
| Professional | $12,000/yr  | 50,000        | Self-serve |
| Enterprise   | $72,000/yr  | 200,000       | Includes bulk export |
| Strategic    | Custom      | Unlimited     | Full archive + white-label |

## Credit Costs by Endpoint

- GET /profiles/{id} - 1 credit (single profile)
- GET /profiles - 5 credits (list/search)
- GET /profiles/{id}/history - 10 credits (historical data)
- GET /profiles/{id}/viewshed - 15 credits (visibility analysis)
- GET /profiles/{id}/audience - 20 credits (demographics)
- GET /markets - 1 credit (list DMAs)
- GET /markets/{id} - 1 credit (market detail)
- GET /segments - 1 credit (list segments)
- GET /segments/{id} - 1 credit (segment detail)
- POST /profiles/bulk - 50 credits (batch retrieval)

## Key Data

Viewcast Profiles: OOH face-level and spot-level measurement data
- Coverage: United States (all measured markets)
- Refresh: Monthly
- Historical: Available back to 2019
- Measurement framework: Circulation > Opportunity-to-See (OTS) > Likelihood-to-See (LTS)

## Further Reading

- Extended API reference: https://mworks.com/llms-full.txt
- MCP server: https://api2.mworks.com/.well-known/mcp.json
- OpenAPI spec: https://api2.mworks.com/openapi.json
- Pricing calculator: https://mworks.com/cx/pricing/calculator/