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Motionworks® is excited to now provide its Placecast® Trade Areas data in the Snowflake Marketplace! This valuable dataset can answer questions such as: Where do my competitors’ customers live so that I can target them with local advertising? Where do people reside who visit our commercial real estate location so that I can entice more […]
Market Analysis
Placecast® Trade Areas can determine whether targeted advertising campaigns resulted in increased foot traffic from specific neighborhoods, providing insights into the effectiveness of local marketing strategies.
Location Planning
Placecast® Trade Areas provide valuable insights into customer travel distances and identify underserved neighborhoods for optimized real estate site selection. By determining the distance customers are willing to travel to a particular location, businesses can make informed decisions about their real estate choices. Additionally, Placecast® Trade Areas help identify areas where businesses are not currently serving customers, allowing them to target those neighborhoods for potential expansion or improvement.
Foot Traffic Analytics
Placecast® Trade Areas can help visitation bureaus understand tourism patterns by providing information about the origin of visitors and any changes in their travel patterns over time.
Location Data Enrichment
Placecast® Trade Areas provides valuable information for market mix models by determining the number of local residents and visitors in a specific market throughout the year. This data helps in analyzing seasonal trends and quantifying non-resident customer opportunities.
For more information, reach out to us at [email protected] or visit us on the Snowflake Marketplace.
