For Platform Providers
Population intelligence as infrastructure for your platform.
Learn more →1.4M+ spots. 210 DMAs. Back to 2019.
Every number grounded in the same population intelligence layer.
Open Citycast →Every number shows its work.
See the data, the model, and the receipts behind each metric.
Methodology overview →Build the measurement layer for the physical world.
Engineering, science, and go-to-market roles across the company.
See open roles →Six products, one platform. From the neighborhoods an audience lives in to the formats that reach them, each step in the measurement chain inherits the same population layer — and every number ships with receipts.
OOH measurement only works if the parts fit together. Most of the industry stitches different vendors at every stage. Motionworks ships the chain end to end — population, paths, profiles, post-campaign delivery, and content attribution — on a single backbone.
Hour-by-hour residency and time-of-day patterns at the block-group level. 800+ cohorts and 375+ standard segments. Find where your audience lives, sleeps, works, and moves.
Popcast detail →Hourly vehicle and pedestrian counts on 1.2M+ road segments, with viewshed-precise geometry per face. The connective tissue between where people live and the surfaces that can reach them.
Pathcast detail →Monthly historical Circulation, OTS, and LTS for 1.4M+ spots across 210 DMAs, back to 2019. Forward-planning impressions per face, by audience and daypart, with confidence intervals on every value.
Viewcast detail →Deduplicated reach and frequency on the executed schedule, cross-format. Not a planning number — an as-run number, with the same provenance fields as everything else in the stack.
Viewcast detail →Viewcast measures who is in the venue. OOH Content Measurement adds the content layer: what those audiences were watching, how engagement varied by daypart and timezone, and how venue type shaped viewership behavior. Cross-media exposure — OOH audiences connected to TV schedules — with the same provenance fields as the rest of the stack.
VideoAmp case study →Each Motionworks API response carries a meta envelope alongside the data. Source, methodology version, confidence interval, sample size, and freshness — on every number, every endpoint, every product. That's the difference between a metric and a receipt.
Continuous monthly history back to 2019, full national DMA coverage, and the population substrate that lets every product stay aligned with the others.
OOH inventory monitored across all major formats.
With OTS measurement on Viewcast.
Pathcast hourly vehicle and pedestrian counts.
Placecast foot traffic and visitation.
Popcast population cohorts.
Standard audience segments for targeting.
National measurement coverage.
Continuous monthly historical data.
OOH measurement — Circulation, OTS, LTS, Reach & Frequency. Monthly history back to 2019. 850K+ displays.
Explore Viewcast →Foot traffic for any place or region. Visit types, dwell, demographics, trade areas, visitor origins. 10M+ venues.
Explore Placecast →Population and household intelligence. 800+ cohorts, 375+ segments. At Home and Anytime modes.
Explore Popcast →Road segment traffic. Hourly vehicle and pedestrian counts. 1.2M+ segments with face-level viewshed geometry.
Explore Pathcast →The unified application. All measurement products on one surface — for planners, operators, and analysts.
Open Citycast →Regional and DMA-level population baselines. Daily travel for counties and DMAs — the ground truth under the stack.
Detail page coming soonCitycast brings all six products together on one surface. Open it and start with the audience, the market, or the campaign you actually have to deliver.