For Platform Providers
Population intelligence as infrastructure for your platform.
Learn more →1.4M+ spots. 210 DMAs. Back to 2019.
Every number grounded in the same population intelligence layer.
Open Citycast →Every number shows its work.
See the data, the model, and the receipts behind each metric.
Methodology overview →Build the measurement layer for the physical world.
Engineering, science, and go-to-market roles across the company.
See open roles →The unified platform surface for every Motionworks measurement product. One login. One methodology. Every face, every place, every market.
Citycast unifies Popcast, Placecast, Pathcast, and Viewcast into a single application — with shared geography, shared audiences, shared provenance.
Where audiences live and spend time.
Activity at any place — store, venue, polygon.
Vehicle and pedestrian traffic by road segment.
OOH circulation, OTS, LTS, reach, frequency.
Move from a population cohort to the road segments they travel to the OOH formats that yield against them — without leaving the platform.
Audiences defined in Popcast flow into Placecast and Viewcast natively. No reconciliation, no joins to maintain.
Provenance, methodology, and confidence intervals attached to every number — agency, operator, or bureau view.
Monthly data back to 2019 across every product. Compare seasons, year-over-year, before-and-after.
Plan, target, prove.
Inventory, yield, audit.
Plan and verify in one view.
Independent reference layer.