For Platform Providers
Population intelligence as infrastructure for your platform.
Learn more →1.4M+ spots. 210 DMAs. Back to 2019.
Every number grounded in the same population intelligence layer.
Open Citycast →Every number shows its work.
See the data, the model, and the receipts behind each metric.
Methodology overview →Build the measurement layer for the physical world.
Engineering, science, and go-to-market roles across the company.
See open roles →Geopath is the OOH industry's measurement currency — the standard agencies, operators, and brands rely on to plan, buy, and evaluate out-of-home. Motionworks is proud to be the population intelligence layer behind it.
Geopath sets the currency standard for the OOH industry. The Geopath Insights Suite runs on Motionworks population intelligence. Both tracks are transparent about how they work and where they differ.
Geopath Insights Suite uses the Motionworks population intelligence layer for impression generation, reach calculation, and frequency modeling.
Geopath methodology is governed by Geopath. Motionworks supplies the data layer; Geopath maintains the currency rules.
Geopath methodology is governed by Geopath and the industry bodies it serves. That's as it should be — the currency standard belongs to the industry, not to any single vendor.
Where Motionworks direct products and Geopath methodology differ, both are documented transparently so users always know which reference applies to their work.
Working with industry currency or Geopath-backed planning.
You need custom audiences, per-face viewsheds, or data science workflows beyond currency scope.
You want to bring Motionworks cohort depth into a Geopath-based planning workflow, or validate currency estimates against direct measurement.
Both tracks — Geopath partnership and Motionworks direct — are fully documented. No black boxes.
Methodology — direct and partnership — is documented at /docs/.