For Platform Providers
Population intelligence as infrastructure for your platform.
Learn more →1.4M+ spots. 210 DMAs. Back to 2019.
Every number grounded in the same population intelligence layer.
Open Citycast →Every number shows its work.
See the data, the model, and the receipts behind each metric.
Methodology overview →Build the measurement layer for the physical world.
Engineering, science, and go-to-market roles across the company.
See open roles →For any population cohort, measure residency and where time is spent — hour by hour, week by week, month by month.
Popcast quantifies population presence across time and place — answering where any cohort actually shows up across the week.
Home neighborhoods of any cohort, modeled at block-group resolution and aligned to standard demographic and behavioral segments.
Hour-by-hour presence across the week — workplace, errands, leisure, transit — for the cohorts that matter.
800+ pre-built cohorts plus 375+ standard segments. Combine, filter, and compare to match the audience you need.
375+ pre-defined segments aligned to common planning taxonomies — demographic, lifestyle, life-stage, behavioral.
Build cohorts from any combination of attributes and observed behavior. Bring your own segment definitions.
Resolution down to U.S. Census block groups, consistent across 210 DMAs.
Monthly measurement back to 2019 — track shifts in where audiences live and how their patterns change.
Audience targeting and brief modeling.
Customer profiling and trade-area definition.
Pair with Viewcast for face-level audience yield.
Reference cohort definitions for currency.
Citycast is the unified surface for all Motionworks measurement products.