M Motionworks Population Intelligence
Intelligence report

The State of OOH Measurement.

Quarterly insights powered by Motionworks data.

Q1 2026 Report

Impression volumes recover to pre-2020 levels across 187 of 210 DMAs.

Seasonal data from Viewcast Profiles shows Q1 2026 impression volumes exceeding Q1 2019 benchmarks in 89% of monitored markets.

Preview of upcoming Q1 report

DMAs above 2019
187
of 210 monitored
Avg impression growth
+14%
vs. Q1 2019
Top growth market
Nashville
+31% YOY
Digital share
34%
+6 pts vs. 2023

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