For Platform Providers
Population intelligence as infrastructure for your platform.
Learn more →1.4M+ spots. 210 DMAs. Back to 2019.
Every number grounded in the same population intelligence layer.
Open Citycast →Every number shows its work.
See the data, the model, and the receipts behind each metric.
Methodology overview →Build the measurement layer for the physical world.
Engineering, science, and go-to-market roles across the company.
See open roles →A measurement system for media planning, OOH buying, and post-campaign proof. Plan against real audiences. Defend every number to the client.
OOH measurement has historically been a black box — circulation numbers without methodology, audiences without provenance, R+F without receipts. Motionworks gives agencies a stack that audits cleanly.
Build forward-looking R+F and impression plans against 500+ audience segments. Compare formats, markets, and schedules with full provenance.
Pair Popcast cohorts with Viewcast Profiles to find inventory that yields against the audience the brief actually targets.
Viewcast Select delivers deduplicated reach and frequency on what the campaign actually ran. Defend the result with receipts.
Audience cohorts and segments.
Traffic by road segment.
Forward-looking impressions.
Post-campaign deduplicated R+F.
Open Citycast and start with the audience the brief actually asks for.