For Platform Providers
Population intelligence as infrastructure for your platform.
Learn more →1.4M+ spots. 210 DMAs. Back to 2019.
Every number grounded in the same population intelligence layer.
Open Citycast →Every number shows its work.
See the data, the model, and the receipts behind each metric.
Methodology overview →Build the measurement layer for the physical world.
Engineering, science, and go-to-market roles across the company.
See open roles →Measure activity at the places that matter to your business — by hour, by day, by month — and understand who's coming from where.
For any place — store, venue, transit hub, neighborhood — Placecast quantifies activity patterns and the populations that produce them.
Current-week activity patterns at the place — visit volume, dwell, day-of-week and hour-of-day rhythm.
Monthly and annual time series. Compare seasons, year-over-year shifts, or before-and-after a campaign.
The home neighborhoods of visitors — where they live, what they look like, how far they travel to get there.
Define your own places — single locations, chains, trade areas, or arbitrary polygons.
Segment visitors by 500+ audiences from the same population intelligence layer that powers Popcast and Viewcast.
One methodology, applied consistently across 210 DMAs. Roll up to a portfolio or drill into a single store.
Monthly measurement back to 2019 — enough history to separate signal from seasonality.
Trade-area planning and competitive conquesting.
Quantify dwell and audience at venues and faces.
Audience modeling for place-based campaigns.
Independent reference for venue activity.
Citycast is the unified surface for all Motionworks measurement products.