Motionworks Popcast™ at Home Claritas Prizm Segments List
Existing Claritas PRIZM Segments
| prizm_id |
description |
min_year |
max_year |
| 01 |
Upper Crust |
2021 |
2025 |
| 02 |
Networked Neighbors |
2021 |
2025 |
| 03 |
Movers & Shakers |
2021 |
2025 |
| 04 |
Young Digerati |
2021 |
2025 |
| 05 |
Country Squires |
2021 |
2025 |
| 06 |
Winner's Circle |
2021 |
2025 |
| 07 |
Money & Brains |
2021 |
2025 |
| 08 |
Gray Power |
2021 |
2025 |
| 09 |
Big Fish, Small Pond |
2021 |
2025 |
| 10 |
Executive Suites |
2021 |
2025 |
| 11 |
Fast-Track Families |
2021 |
2025 |
| 12 |
Cruisin' to Retirement |
2021 |
2025 |
| 13 |
Upward Bound |
2021 |
2025 |
| 14 |
Kids & Cul-de-Sacs |
2021 |
2025 |
| 15 |
New Homesteaders |
2021 |
2025 |
| 16 |
Beltway Boomers |
2021 |
2025 |
| 17 |
Urban Elders |
2021 |
2025 |
| 18 |
Mayberry-ville |
2021 |
2025 |
| 19 |
American Dreams |
2021 |
2025 |
| 20 |
Empty Nests |
2021 |
2025 |
| 21 |
The Cosmopolitans |
2021 |
2025 |
| 22 |
Middleburg Managers |
2021 |
2025 |
| 23 |
Township Travelers |
2021 |
2025 |
| 24 |
Pickup Patriarchs |
2021 |
2025 |
| 25 |
Up-and-Comers |
2021 |
2025 |
| 26 |
Home Sweet Home |
2021 |
2025 |
| 27 |
Big Sky Families |
2021 |
2025 |
| 28 |
Country Casuals |
2021 |
2025 |
| 29 |
White Picket Fences |
2021 |
2025 |
| 30 |
Pools & Patios |
2021 |
2025 |
| 31 |
Connected Bohemians |
2021 |
2025 |
| 32 |
Traditional Times |
2021 |
2025 |
| 33 |
Second City Startups |
2021 |
2025 |
| 34 |
Young & Influential |
2021 |
2025 |
| 35 |
Urban Achievers |
2021 |
2025 |
| 36 |
Toolbelt Traditionalists |
2021 |
2025 |
| 37 |
Bright Lights, Li'l City |
2021 |
2025 |
| 38 |
Hometown Retired |
2021 |
2025 |
| 39 |
Kid Country, USA |
2021 |
2025 |
| 40 |
Aspiring A-Listers |
2021 |
2025 |
| 41 |
Domestic Duos |
2021 |
2025 |
| 42 |
Multi-Culti Mosaic |
2021 |
2025 |
| 43 |
City Roots |
2021 |
2025 |
| 44 |
Country Strong |
2021 |
2025 |
| 45 |
Urban Modern Mix |
2021 |
2025 |
| 46 |
Heartlanders |
2021 |
2025 |
| 47 |
Striving Selfies |
2021 |
2025 |
| 48 |
Generation Web |
2021 |
2025 |
| 49 |
American Classics |
2021 |
2025 |
| 50 |
Metro Grads |
2021 |
2025 |
| 51 |
Campers & Camo |
2021 |
2025 |
| 52 |
Simple Pleasures |
2021 |
2025 |
| 53 |
Lo-Tech Singles |
2021 |
2025 |
| 54 |
Struggling Singles |
2021 |
2025 |
| 55 |
Red, White & Blue |
2021 |
2025 |
| 56 |
Multi-Culti Families |
2021 |
2025 |
| 57 |
Back Country Folks |
2021 |
2025 |
| 58 |
Golden Ponds |
2021 |
2025 |
| 59 |
New Melting Pot |
2021 |
2025 |
| 60 |
Small-Town Collegiates |
2021 |
2025 |
| 61 |
Second City Generations |
2021 |
2025 |
| 62 |
Crossroad Villagers |
2021 |
2025 |
| 63 |
Low-Rise Living |
2021 |
2025 |
| 64 |
Family Thrifts |
2021 |
2025 |
| 65 |
Young & Rustic |
2021 |
2025 |
| 66 |
New Beginnings |
2021 |
2025 |
| 67 |
Park Bench Seniors |
2021 |
2025 |
| 68 |
Bedrock America |
2021 |
2025 |